Social media made its debut on internet in late 2006 with Twitter and Orkut being the oldest one. Since then it has grown explicitly offering new online forums helping people around the world to communicate and share their views with each other easily. With social media, you can express your views either through texts or images, audio, video and links. Interestingly, the one which started as a forum for interaction among people has now turned out as a forum of business advertisement and promotion too. In fact in the present digital era, a company devoid of social media reach is considered inferior irrespective of its high quality products and services.